Video: Sniper Elite: Nazi Zombie Army 2 gets debut gameplay trailer
Get a dramatic first look at the waves of living dead thirsty for sniper blood, and catch a glimpse of some of the game’s grotesque new enemies.
Check out the new clip here.
When Apple trumpets the choice of colours on their latest “unapologetically plastic” iPhone as if they were the first to discover CMYK (“Color is more than just a hue. It expresses a feeling. Makes a statement. Declares an allegiance. Color reveals your personality”), you know that their competitors have closed the hardware gap by some distance.
And while it might have been brushed over in most of the event’s coverage, the surprising reveal that the iWork suite - including iPhoto and iMovie - was being bundled free in all new iOS7 devices is a smart positioning move that says as much about the changing market as it does Apple.
Together the apps have a net value of over £25, but it’s not (just) a sales trick encouraging current iPhone owners to upgrade but a clear positioning move to distance themselves from competitors in the market.
More importantly, it has historical precedent, showing that ever-more confident competition has forced Apple to look back to its past for brand identity.
What if the the Koopas started up an all-out, World War II-style propaganda campaign against the murderous Italian plumber, leaping his way through their homeland, attempting to interfere with the internal politics of the Mushroom Kingdom? That’s…
Beautiful propaganda posters from the view of Bowser and the Koopas!
I doubt many gamers have seen a bigger u-turn in gaming policy than Microsoft’s reversal of its divisive online and DRM features, but never has such an about-face come so soon before a console has even launched.
2013’s year of new hardware has been unprecedented in many ways. It’s come after the longest console generation in history. It’s seen one of the key players announced a mere six months before it’s launch. It might even have cost Mr Xbox his job. And there’s more drama to come.
But what’s worrying about the events since Sony and Microsoft’s battle of wills is that - despite the briefest of fanboy exultation at Sony’s E3 press conference - it’s nearly impossible to argue that anyone has really ‘won’ the next-gen battle, except maybe Gamestop.
Even more terrifying is the fact that there’s plenty of evidence that poorly managed PR is to blame for the horrible neutering of machines that are supposed to usher in a new era of gaming, and here’s the proof:
Let’s not fool ourselves. With high definition Mario, Mario Kart and Super Smash Brothers titles waiting in the wings, Wii U’s future is brighter than many industry pessimists make out. Those hoping a Dreamcast-like fall from grace will force Nintendo into becoming solely a games publisher will be sorely disappointed.
And while the Wii U GamePad’s defining experience - both in terms of marketing message and actual games - has yet to surface from Nintendo’s troubled waters, it is ironic that the console’s greatest weakness could in fact present the ailing platform with its ultimate strength.
E3 is the best and worst of gaming. A showcase of the medium’s greatest successes and its worst excesses - and not just from the publishers, but writers and gamers too.
Beyond the banners, ‘booth babes’ and blinding media coverage, it’s arguably the press conferences from the ‘big three’ - Sony, Microsoft and Nintendo - that pulls the most media attention, with pundits, plaudits and pessimists all eagerly wanting a piece of the action.
At their least worst they represent an exciting look at the games we’ll grace our evenings and weekends with, but typically the anatomy-waving, celeb-flaunting corporate heart of the show drags most coverage down into the journalistic doldrums of “Who won E3” and angry fan reaction to any game announcement tainted with a whiff of mainstream accessibility.
Which is why it’s no surprise that Nintendo announced - in a strategy not all that dissimilar the one it adopted with its hardware - that it was dropping out of the E3 arms race altogether in favour of more Nintendo Directs and smaller, behind-closed doors events.
This is a really smart move from a publisher that reinvents itself like no other. Here’s why:
Swedish filmmaker and game collaborator Josef Fares set forums alight today by claiming we shouldn’t care about or question game length.
A relative newcomer to the industry, and wading into an already well-worn debate, what’s most remarkable about Fares’ comments is how self-defeating they are when you consider his current project is four-hour indie-darling Brothers: A Tale of Two Sons:
"Why should we ask how long a game is? The question should be is it a good game or a bad game, not how long it is.This game is as long as it has to be. If it’s 20 or one, it doesn’t matter”
Here’s why he’s wrong:
|—||Braid creator Jonathan Blow tells Edge Online why he chose PS4 for the launch window. Via IGN: http://uk.ign.com/articles/2013/03/08/braid-dev-new-xbox-not-strictly-about-games|
Games writers and reviewers, take off your blindfolds and unclasp your hands from over your ears.
I can understand why you shout so loudly, why you build your soap boxes so high - the world of games writing is a noisy place to be.
Gaming is a huge community, and it’s filled with passionate, knowledgeable commentators, both professional and amateur. It can be hard to be heard. I understand that.
But you word is not law. And neither should it shy from responsibility Here’s why:
I understand that you need to make a living too, but we’ve already seen how unscrupulous click-hunting has allowed completely fabricated stories to be circulated without the kinds of verification standards expected in other mainstream media.
We’ve heard about review scores inflated by advertising spend (or worse, journalists losing their jobs because they refused to do so), and ugly fraternal endorsement rings.
These things are hard to stop in any entertainment industry. They represent a very real, a very ugly, a very tiny - blemish on your work.
But there are other things you an easily prevent too - lazy, damaging writing hiding behind a rickety placard scrawled with the words “It’s just my opinion”.
It’s not just your opinion. It has weight, it has impact, it has consequence. Opinion doesn’t allow John Snow or the BBC to say what they like.
I write this because for the first time, I’ve seen it first hand from the perspective of the developer.
I’ve seen how one lazy article on a major gaming site - one that revels in admitting it’s based on the briefest of actual time with a game - can impact on the sales, and ergo, the livelihoods of those who make it.
To rub salt into the wound, the offending article sits pretty atop the game’s ‘latest news’ section on Steam, obliterating the impact of fair, professionally written reviews, and honest gamer scores below it.
I’m not asking for reviewers to give everything the dreaded seven for putting developers out of business.
I’m asking that they listen to feedback and comments sections, and study their colleagues from other publications too. Perhaps their misgivings or praises were a bit strong? Perhaps they overlooked something that many others didn’t? Perhaps they could have tried all the game’s various modes instead of heaping vitriol or praise based on just one of them?
Maybe none of the above. Maybe they were right all along.
But at least they stopped to think why.